General
We want to ensure a uniform perception of our company and brands. This style guide provides you with information and visual principles defining our brands. Please use this framework in all of your communication activities and help to strengthen our brands.
For further information and guidance, please contact the Arctic Paper Marketing department marketing@arcticpaper.com.
Brand essence
»Rely on results«
Brand positioning
Amber makes printing convenient. With consistent uncoated high-white quality and excellent personal service, it is a great companion for every project. Reliable, flexible and always ready. Turning printing challenges into smooth solutions for any application.
Behaviour
A bright, reliable and supportive partner.
Target groups
Focus on convenience: Printers, Converters, Publishers
Focus on differentiation: Merchants
Focus on cost: Print management
Core values and vision
Ready: Amber is always prepared to respond with speed and sensitivity to customers’ needs.
Attentive: This brand is observant and pays a lot of attention to what customers want and how to fulfill their individual demands. It is flexible and eager to find a great solution.
Positive: Amber is colourful and cheerful. It spreads warmth and friendliness. It has a can-do attitude and a lot of self-confidence.