Colours

General

Colour is an effective and important part of communication. The Arctic Paper colour palette associates to our identity and our logotypes. When we use these colours consistently, they help to create recognition and build our brand.

Colour systems

Pantone
Pantone is used when printing in separate colours (stationery, for example).

CMYK
Cyan/Magenta/Yellow/Key colour = Black are used in 4-colour printing (brochures, advertisements, etc.).

RGB
(Red/Green/Blue) is the scale for screen colours, for example the web and PowerPoint.

RAL
RAL is used for foil and varnish.

Corporate colours

Primary colour

Arctic Paper Blue  

RGB 0/103/172
CMYK 100/50/0/10
Pantone 7462 U/C

#0067AC

Arctic Paper Red  

RGB 209/18/66
CMYK 0/100/66/13
Pantone 193 U/C

#D01242

Secondary colours

RGB 232/232/234
CMYK 8/6/5/0
#e8e8ea

RGB 182/182/184
CMYK 29/23/22/0
#b6b6b8

RGB 184/190/200
CMYK 28/20/14/0
#b8bec8

RGB 0/0/0
CMYK 0/0/0/100
#000000

 

RGB 192/173/128
CMYK 26/28/56/1
#c0ad80

RGB 246/243/237
CMYK 2/2/5/0
#f6f3ed

 

RGB 142/176/223
CMYK 43/22/0/0
#8eb0df

RGB 200/218/250
CMYK 19/9/0/0
#c8dafa

The Arctic Paper colour palette consists of blue and red hues. When using the primary colours Arctic Paper blue and Arctic Paper red in combination make sure to do that in subtile way. More classy appearances are possible using the primary colours in combination with secondary colours. When using colour in a more extensive way make sure to use the lighter colours instead of the primary colours and the darker secondary colours.

Note: Be careful with the use of red for financial data and infographics.