General
Colour is an effective and important part of communication. The Arctic Paper colour palette associates to our identity and our logotypes. When we use these colours consistently, they help to create recognition and build our brand.
Colour systems
Pantone
Pantone is used when printing in separate colours (stationery, for example).
CMYK
Cyan/Magenta/Yellow/Key colour = Black are used in 4-colour printing (brochures, advertisements, etc.).
RGB
(Red/Green/Blue) is the scale for screen colours, for example the web and PowerPoint.
RAL
RAL is used for foil and varnish.
Corporate colours
Primary colour
Arctic Paper Blue
RGB 0/103/172
CMYK 100/50/0/10
Pantone 7462 U/C
#0067AC
![](/siteassets/styleguide.arcticpaper.com/1.-arctic-paper-brand/colours/arctic-paper-blue.png)
Arctic Paper Red
RGB 209/18/66
CMYK 0/100/66/13
Pantone 193 U/C
#D01242
![](/siteassets/styleguide.arcticpaper.com/1.-arctic-paper-brand/colours/arctic-paper-red.png)
Secondary colours
RGB 232/232/234
CMYK 8/6/5/0
#e8e8ea
![](/siteassets/styleguide.arcticpaper.com/1.-arctic-paper-brand/colours/new-colours/arctic-paper-grey_e8e8ea.png)
RGB 182/182/184
CMYK 29/23/22/0
#b6b6b8
![](/siteassets/styleguide.arcticpaper.com/1.-arctic-paper-brand/colours/new-colours/arctic-paper-grey_b6b6b8.png)
RGB 184/190/200
CMYK 28/20/14/0
#b8bec8
![](/siteassets/styleguide.arcticpaper.com/1.-arctic-paper-brand/colours/new-colours/arctic-paper_b8bec8.png)
RGB 0/0/0
CMYK 0/0/0/100
#000000
![](/siteassets/styleguide.arcticpaper.com/1.-arctic-paper-brand/colours/black.png)
RGB 192/173/128
CMYK 26/28/56/1
#c0ad80
![](/siteassets/styleguide.arcticpaper.com/1.-arctic-paper-brand/colours/new-colours/arctic-paper_c0ad80.png)
RGB 246/243/237
CMYK 2/2/5/0
#f6f3ed
![](/siteassets/styleguide.arcticpaper.com/1.-arctic-paper-brand/colours/new-colours/arctic-paper_f6f3ed.png)
RGB 142/176/223
CMYK 43/22/0/0
#8eb0df
![](/siteassets/styleguide.arcticpaper.com/1.-arctic-paper-brand/colours/new-colours/arctic-paper_8eb0df.png)
RGB 200/218/250
CMYK 19/9/0/0
#c8dafa
![](/siteassets/styleguide.arcticpaper.com/1.-arctic-paper-brand/colours/new-colours/arctic-paper_c8dafa.png)
RGB 157/188/172
CMYK 40/14/31/0
#9dbcb1
The Arctic Paper colour palette consists of blue and red hues. When using the primary colours Arctic Paper blue and Arctic Paper red in combination make sure to do that in subtile way. More classy appearances are possible using the primary colours in combination with secondary colours. When using colour in a more extensive way make sure to use the lighter colours instead of the primary colours and the darker secondary colours.
Note: Be careful with the use of red for financial data and infographics.