General
Our product brand Arctic Volume is defined by a set of characteristics and statements. Understanding and applying them truly and consistently in daily brand management is what makes our brand unique and attractive.
This Brand Definition is only a condensed version. If you need more information, please contact our marketing team: marketing@arcticpaper.com.
Brand essence
»Creating perfection – expressing personality«
Brand positioning
The coated design paper with the characteristic and natural feel. Made for todays ambitious creative professionals.
Behaviour
Tradition – Environment – Individuality – High Quality Images.
Significance for the brand communication.
Target groups
Focus on brand image and personality:
- Creatives
- End Users / Brand owners
- Publishers
Focus on print quality:
- Printers
- Creatives
- Publishers
Focus on creative idea:
- Creatives
- Publishers
Core values and vision
Expressive – Arctic Volume wants to be noticed, but not at any cost.
Natural – Arctic Volume is clear, positive and has a sound relationship with nature.
Contemporary – Arctic Volume lives in the present, not in same distant future.
Refined – Arctic Volume is in love with details, precision.
Customer offer
Giving ideas unique expressiveness and character.
The coated paper closest to uncoated paper.