General
Using the right typeface and, moreover, the right version of each typeface is crucial in order to maintain the graphic profile. Also should be ensured that point size, spacing and other variables do not differ from the original version. Tables, paper description and some glyphs need to be implemented as shown in the manual. Headlines and sub-headlines can be implemented in a more free manner.
Corporate font
Arctic Paper uses two typefaces for all corporate matters:
Avenir
Avenir LT Pro Office is used for printed material, for all corporate publications, website, stationary, and signage. To use the font, a license needs to be acquired.
Arial
Arial is used in e-mails, Excel, PowerPoint, Word – it’s pre-installed on each computer.
Typographic language
With the aid of the fonts “Medium” and “Heavy” the amount of white space increases. See examples of applications below, to get an idea of the typographic style.
Headlines, subheadlines and body text
Brochures should be designed with the fonts “Medium” and “Heavy”. For headlines, subheadlines and footers for example, Avenir will be used with more spacing.
Tables
Grammage tables are important elements for the visual identity of Arctic Paper. Tables have the same design all product brands.
Paper descriptions
Paper descriptions are important elements for the visual identy of Arctic Paper. They should be the same for all brands.
Note: For Munken Premium and Munken Print the volume needs to be added.
Glyphs
Use the correct glyphs.
Corporate fonts in use
[Image still in the works]
Application example
The shown applications help you to understand the usage of the new corporate fonts. The applications will be updated.
Correspondance font
Arial
The Arctic Paper correspondance font is Arial. Arial is the font for each employee to use – it’s pre-installed on each computer. Arial is mainly used for Word, PPT, Excel, Outlook and press releases.
Note: When used in e-mails, use Arial, 10 pt, black. In replying e-mails also use black colour.