General
Our product brand Arctic is defined by a set of characteristics and statements. Understanding and applying them truly and consistently in daily brand management is what makes our brand unique and attractive.
This Brand Definition is only a condensed version. If you need more information, please contact our marketing team: marketing@arcticpaper.com.
Brand essence
»Celebrating what’s different«
Brand positioning
The choice of a new generation, idea oriented creatives.
Target groups
Printers, Agencies, Brand Owners, Publisher, Designers, Merchants.
Core values and vision
Open minded – Design oriented – Supportive – Quality Awareness
Arctic should be the No 1 choice for the young of mind creatives.
Customer offer
A paper that delivers a better result in a wide range of creative situations.