General
Colour is an effective and important part of communication.
We have put to gether a clear colour palette that is in line with our identity and our logotypes. When we use these colours consistently, they help to create recognition and build our brand.
Colour systems
Pantone
Pantone is used when printing in separate colours, for example stationery.
CMYK
Cyan/Magenta/Yellow/Key colour = Black is used in 4-colour printing (brochures, advertisements, etc.).
RGB
Red/Green/Blue is the scale for screen colours, for example the Web and PowerPoint.
It is important to choose the right colour model for the corporate communications medium. In the download area, you can download Adobe ASE files for your working program.
Arctic Colours
Primary colours
Arctic Paper Blue
RGB 209/18/66
CMYK 0/100/66/13
Pantone 193 U/C
Note: A PMS colour sample should be used as proof for print, to ensure best result.
Secondary Colours
RGB 254/200/229
CMYK 0/30/5/0
RGB 242/130/155
CMYK 0/60/24/0
RGB 154/0/77
CMYK 0/100/30/43
RGB 232/232/234
CMYK 0/0/0/15
RGB 182/182/184
CMYK 0/0/0/40
RGB 255/255/255
CMYK 0/0/0/0
RGB 0/0/0
CMYK 0/0/0/100
The Arctic colour system consists of red hues. In addition to the primary colour, up to three additional red hues can be used. Secondary colours are used for infographics, illustrations, PowerPoint graphics, etc.
Note: Be careful with the use of red for financial data and infographics.