General
Colour is an effective and important part of communication. We have put together a clear colour palette that associates to our identity and our logotyps. When we use these colours consistently, they help to create recognition and build our brand.
Corporate Colours
Pantone is used when printing in separate colours (stationery, for example).
CMYK (Cyan/Magenta/Yellow/Key colour = Black) are used in 4-color printing (brochures, advertisements, etc.).
RGB (Red/Green/Blue) is the scale for screen colours, for example the web and PowerPoint.
Note! A PMS colour-sample should be used as proof for print, to secure best result.
Our Arctic Paper colours are blue, red, black and white.
Blue
Pantone: 7462 U/C
CMYK: 100/50/0/10
RGB: 0/103/172
Red
Pantone: 193 U/C
CMYK: 0/100/66/13
RGB: 209/18/66
Black
CMYK: 0/0/0/100
RGB: 0/0/0
White
CMYK: 0/0/0/0
RGB: 255/255/255
Cool Grey 8
CMYK: 0/0/0/0
RGB: 167/168/170
Cool Grey 5
CMYK: 0/0/0/0
RGB: 198/199/201