Television

Television

When it comes to using the logo in other media than printed i.e. TV-screen etc., if the logotype of Arctic Paper is to be used as visual on TV-screen: if possible, use the whole screen with maximum size of logo, but always according to the “free zone”-rules.

Do also have in mind the fact, that on a video monitor or television set, you do not see the entire image, the outer edge is cropped and you cannot guarantee that the image is centred and scaled properly. Therefore, always ensure that the logo is kept inside the safe zones, action safe and title safe. The action safe zone is inset 5% from all edges of the image and the title safe zone is inset another 5% on all sides from the action safe zone.

The background should always be white, with the logo in colour. Use the RGB-version of the logo for these occasions.

When our web-address is included in the visual on screen, use Avenir Medium as typeface, lower case letters, as shown on example. This text should always, as well as the logo, be kept inside the title safe zone.

Text safe zone -------
Action safe zone -------