General
Our product brand G is defined by a set of characteristics and statements. Understanding and applying them truly and consistently in daily brand management is what makes our brand unique and attractive.
This Brand Definition is only a condensed version. If you need more information, please contact our marketing team: marketing@arcticpaper.com
Brand essence
»Paper for experts«
Brand positioning
G – the paper range made for printers, who want to run their high-volume business in a more competitive way.
Behaviour
G thinks and acts like an engineer. Focused on technology, solutions and performance with an urge to improve. Very robust and reliable in delivering results.
Target groups
Printers, end users / brand owners, publishers.
Core values and vision
Focused – Resilient
Customer offer
Paper for experts: G helps you to run your high-volume printing business in a more competitive way by offering a better-quality alternative to no-name mass production paper brands.