General
Colour is an effective and important part of communication. We have put together a clear colour palette that is in line with our identity and our logotypes. When we use these colours consistently, they help to create recognition and build our brand.
Colour systems
Pantone
Pantone is used when printing in separate colours, for example stationery.
CMYK
Cyan/Magenta/Yellow/Key colour = Black is used in 4-colour printing (brochures, advertisements, etc.).
RGB
Red/Green/Blue is the scale for screen colours, for example the Web and PowerPoint.
It is important to choose the right colour model for the corporate communications medium. In the download area, you can download Adobe ASE files for your working program.
G Colours
Primary Colours
G Orange
RGB 235/120/0
CMYK 0/60/100/10
Pantone 158 c
Note: A PMS colour sample should be used as proof for print, to ensure best result. If you need advice contact the central marketing team.
Secondary Colours
RGB 255/255/255
CMYK 0/0/0/0
RGB 0/0/0
CMYK 0/0/0/100
The colour orange is an essential brand element. It is vital that it is used frequently and on different platforms, to establish brand consistency and recognition. Ideally, orange should be combined with white.