General
Our product brand Munken is defined by a set of characteristics and statements. Understanding and applying them truly and consistently in daily brand management is what makes our brand unique and attractive.
This Brand Definition is only a condensed version. If you need more information, please contact our marketing team: marketing@arcticpaper.com.
Brand essence
»Teasing senses – pleasing nature«
Brand positioning
The leading premium paper in line with nature. For visionaries and their highly creative projects.
Behaviour
Munken is manufactured in the scenic landscape of Swedish town Munkedal since 1871. The brand name Munken and its logo are derived from the monks (in Swedish munk). The mill, the paper production and the people working there, have become an integral part of the region's culture.
Nature: Arctic Paper and its paper brand Munken are forerunners in the preservation of nature and the region Bohuslän since 1965. The mill is one of the most eco-friendly worldwide and embedded between two highly protected nature reserves. The mill is located nearby the Örekil river which is one of Sweden's richest salmon rivers, flowing into the country‘s only threshold fjord – the Gulmarn.
Creativity: Over decades Munken has build an international reputation as a dependable paper brand for creativeness in harmony with nature. Visionaries all over the world therefore value Munken for translating their companies, brands, designs into a natural yet high-quality expression – both for creative projects as well as in daily printing business.
Target groups
Focus on brand image and personality:
- Creatives
- End Users / Brand owners
- Publishers
Focus on print quality:
- Printers
- Creatives
- Publishers
Focus on creative idea:
- Creatives
Core values and vision
Visionary
Munken thinks and acts beyond the ordinary. It challenges existing thoughts, moves on in a bold way and loves unlimited creativity. Munken wants to inspire and let people create brilliant ideas and things.
Nature-loving
Munken lives in close touch with nature and strives to remain an international benchmark in the field of eco-friendly paper production. Nature is not only home for Munken, it is also a source of inspiration and joy, which Munken wants to share.
Swedish
The Munken brand loves Scandinavian design, which is clear, bright and enriched with Northern craftsmanship. Swedish, in a Munken sense also means to bring people, technology and nature into a sound balance and do things with an open and forward-looking mindset.
Customer offer
Munken's premium natural character lifts print projects to a higher quality level.