General
Using the right typeface and, moreover, the right version of each typeface is crucial in order to maintain the graphic profile. It should also be ensured that point size, spacing and other variables do not differ from the original version. Tables, paper descriptions and some glyphs need to be implemented as shown in the manual. Headlines and sub-headlines can be implemented in a freer manner.
Fonts for Munken
Munken uses Munken Sans typeface for all publications. Only for Arctic Paper media (like swatchbooks), Munken Sans is combined with Avenir.
Typographic language
With the aid of the fonts Avenir LT Pro Office Medium and Avenir LT Pro Office Heavy, the amount of white space increases. See examples of applications below, to get an idea of the typographic style.
Headlines, Subheadlines and “small texts”
Important media such as image brochures should be designed with the fonts “Medium” and “Heavy”. For headlines subheadlines and footers for example, Avenir LT Pro Office will be used with more spacing and more line spaching as usual. To get the right feeling for using the typography, please have also a look at current applications.
Tables
Grammage tables are important elements for the visual identity of Munken. They should be the same for all brands.
Paper descriptions
Paper descriptions are important elements for the visual identy of Munken. They should be the same for all brands.
Note: For Munken Premium and Munken Print, the volume needs to be added.
Glyphs
Please use the correct glyphs.
