Vehicles Cargo
l our transport vehicles are “travelling advertising objects for free”. Therefore we should make sure they are embedded in our company profile. The logotype is of course the main profiling element, but also the tagline and our web-address should be visualized on the vehicles.
The logotype, the tagline and the web-address shall be applied on the carrying containers/cargo covers of the trucks. If possible, the logotype combined with the web-address can be applied on the doors of the drivers hub. If this application is done the colour of the hub should be white or light grey.
The web-address shall be placed on the forward top-hand corner of the container.
See example for proportions and placement, also of recommended applications on the rear of the container.
All these elements should be printed directly on the cover/the vehicle, or cut in plastic foil-material (“computer-cut”) and then applied on the vehicle.
Proportion of the logotype on the container side: Use the principal of distance to the edge as specified under “Free zone” in this manual. If possible (depending on the proportions of the actual container), use the measure 1 1/2 X on bottom, left and right side. Distance to the tagline: 1/2 X (as specified under “Free zone”).
See example for proportions and placement.
The symbols in the logotype should be produced in company colours (see “Corporate colours” for Pantone-colour) and the company text image in 100% black. The tagline and web-address should be in black. The whole container/background should be light-grey.
The logotype as well as the tagline and our web-address (saved as Illustrator-eps files) can be downloaded from this manual.
Note! Depending on the variation of vehicle sizes, the recommendations and examples enclosed are general.
